Our Custom Design Process

Welcome to WellGroomed...

...where you’ll discover exquisite custom wedding couture and evening wear that blends the finest Indian artisanal craft and textiles with a contemporary design aesthetic.

Whether you've been dreaming about your perfect outfit for a while or you need advice every step of the way, our Personal Atelier service will give you the inspiration and confidence to dream big.

Look amazing, feel amazing

Our goal is simple: to provide you with an extraordinary, one-of-a-kind design and experience for your Indian wedding or special occasion. We want you to look amazing and feel amazing—throughout the entire shopping and design process, and on your special day. 

Your Personal Atelier 

You’ll work with a personal stylist who gets to know you and guides you through the process. Whether you are looking for traditional Indian, modern or fusion, we can offer inspiration and styling advice. We’ll browse our unique designs and collections that include: lachas, lehengas, cholis, anarkali suits, sarees, gowns, sherwanis, achkans, and more.

Your exclusive design will showcase the finest Indian textiles and embroideries, a silhouette that flatters, and a style that expresses your unique personality. Our designer works closely with the artisans and tailors in our atelier in India to produce your exquisite handcrafted creations with meticulous attention to detail, and the finest quality fabrics and finishing. 

How it works

1. Book your Design Consultation 

Your journey begins when you book your design consultation. You’ll be invited to meet with your personal stylist at your convenience—either in one of our three North American boutiques, over the phone, or via Skye

2. Your Design Consultation

We look forward to learning all about you, your wishes, and your special occasion so we can create your exquisite, extraordinary, one-of-a-kind design.

We’ll talk about your...
- special occasion, timeline and budget
- for wedding: the special events you are planning, e.g. engagement party, tilak, haldi, mehendi, sangeet, wedding ceremony and reception
- for wedding: the bride & groom, wedding party, and family
- number of outfits and coordinating looks
- personal style
- overall theme and location
- preferred silhouettes, styles, colours, e.g. lacha, lehenga, anarkali suit, saree, gowns, sherwani, achkan, accessories and more...
- other inspiration and style icons
      3. Confirm Your Designs & Deposit

      With inputs from your design consultation, we’ll create your design description and quote. This will include all of the specific details for your final designs, including silhouettes, colours, fabrics, embroideries, trims, and accessories. At this stage in the design process, we will request your approval of your designs and a 50% deposit to proceed.

      4. Present Your Final Design

      We’re ready to share your final design portfolio, which includes your final sketches; fabric and colour selections; and embroidery patterns and trims. We can share fabric and embroidery swatches upon request. At this stage, we request your final approval prior to sending your designs and specifications to our atelier for production.

      5. Production

      Once final approval has been received, our artisans and tailors set to work in our atelier and studio and begin production of your designs.

      6. Your Fitting & Delivery

      Your dream outfits and one-of-kind designs have been brought to life! We are excited to invite you in for the final unveiling. Bring your closest friends and family, or your entire entourage, and try on your outfit(s) for the very first time. We want to ensure a perfect fit, and always strive to exceed your expectations. Your convenience is of utmost importance, and if you are unable to visit a boutique for your fitting, we will send you photos or video of the garments for your approval before delivering it to you via courier. 

      We can't wait to meet you...

      Book your design consultation today


      We also offer a collection of ready-to-wear designs and styles that can be purchased in our boutiques  and online shop. You'll find a beautiful selection of the finest lachas, lehengas, anarkali suits, sarees, gowns, sherwanis, achkans and more, in a variety of styles. Regardless of your timelines, our Ready-to-Wear collection will exceed your expectations by offering the greatest flexibility without compromising our exquisite designs, meticulous attention to detail, and the finest quality fabrics and finishing.

      Shop our Ready-to-Wear collection